The Ministry of Tourism for Lebanon has taken a careful stance in its positioning of the country following a negative perception relating to its location.
Speaking to Arabian Travel News, Ministry of Tourism director general Nada Sardouk said: “There is a big difference in terms of the perception and what you see on the news and the reality. We learnt at the Ministry of Tourism not to sell dreams, we are selling reality, authenticity and what we are.”
She continued by noting that being boarded with Syria has meant that the country was tared with the same security concerns as its neighbour.
“Inside Lebanon it is as safe as any city in the world. We don’t have a percentage of criminality. We don’t have tourists that have been hurt in attacks of terrorists,” she added.
A new campaign, entitled Live, Life, Lebanon, has been launched in the aim to promote the country’s assets and offerings on the market.
Commenting on its targets through the initiative Sardouk said: “We are not looking at figures, we are looking for the confidence to be back again. Once you have the confidence, people will come back.”