Martin Charlwood President & COO
|Martin Charlwood’s Message
As many of you are aware, a few weeks ago was Back to the Future Day – from the iconic movie series, it was the date in which the character Marty McFly traveled from 1985 to 2015. Many media outlets took the opportunity to examine the vision of 2015 as laid out in the movie, produced in 1989. Through that, we see a fascinating evolution of brands and products, and one that has stood the test of time: UNIGLOBE Travel.
As a result of our placement in the movie, we received some coverage in the travel media and generated some buzz on social media [Facebook, Twitter & LinkedIn]. For the best view of our storefront, see 0:21 and 1:23 of this video
Seeing our brand featured in the movie – along with future-minded concepts like hoverboards and timeless brands like Nike – got me thinking about our brand and our service offerings.
Since we founded the company in 1979, we have maintained a strong emphasis on the central role of our brand, as both a visual identity and a representation of our dependable, professional service. Over the past 35 years, the industry has seen many brands come and go, through mergers, acquisitions, divestures and changes in business focus. We have always maintained our focus on serving the needs of the small and mid-size corporate account sector, providing them with the service and attention that the megas could not achieve. Both this consistent focus and our longevity relative to our competition serve to reinforce our message of dependability. Being dependable isn’t just about answering our customer’s call today, it is about being there to answer that call well into the future.
Meanwhile, in thinking about the 1989 predictions of 2015, we need to think about our future. What can we do to provide innovative new ways of serving and communicating with our customers? Travel is an industry whose innovation has largely be driven by outsiders who aren’t constrained by the knowledge of what’s possible today. Newcomers ask questions and challenge the status quo. This is a valuable input for every business and a compelling reason to find reasons to hire some staff members without a background in travel. While they may require additional training, the fresh perspective and new ideas will more than outweigh the costs.
As the fourth quarter of 2015 draws to a close, and we project forward to 2025, 2035 (and beyond), it is with great pride that I reflect on what we’ve accomplished together so far, and it excites me to imagine the great future we will create together moving forward.Dependably yours,
UNIGLOBE Travel International LP